NEW YORK ART TEAMS
A project by Dutchess & the Queen.
Art Direction + Branding + Logo Design + Typography + T-Shirt Design
At Dutchess & the Queen, we've always been more “art guys” than “sports guys”. So we came up with this series of tribute / parody* designs featuring famous New York City artists' names rendered in the styles of iconic New York City sports teams' logos.
The series kicked off with the release of the KEITH HARING x NY KNICKS shirt in Spring 2017, followed by the ANDY WARHOL x NY YANKEES shirt in Summer 2017. We'll continue to roll out new artist-team combinations on a variety of merchandise as long as you good people keep buying 'em!
As lead designer on the project, I spend a lot of time analyzing letterforms; Looking at the characters in an artist's name and in an existing logo and thinking about the transposition of how THIS letter would look in THAT style. And together with my studio partner, Nathan, I'm constantly revisiting the running list of possible artists paired with teams, trying to achieve the right balance of conceptual dynamite and letter count practicality.
where to buy
These designs and more are available to buy in the Dutchess & the Queen Etsy shop!
And if you are a retail shop, we'd love to hear from you about retail / wholesale opportunities. Contact us!